Moodboards: Intro & Assignment

Moodboards are the first step we’ll cover in website planning.

One of the challenges of designing for clients are the ideas, or preconceptions (or even prejudices) that clients bring with them into the conversation. Many, many people are unable to visualize an idea. You can describe the concept, the image, even the colors, but it is very likely that they will be imagining something completely different than what you have in mind. And it can get worse than that. You also have clients who come into a meeting thinking that a leaf (or another object) is the only possible image to represent their company or that the color purple is the only way to go (or their spouse has told them that it is the ‘it’ color). This can happen from the very beginning of the conceptual stage and can run throughout the entire creative process. So, anything we can do to create better/clearer communication will help!